Use Business Standards and Certifications to Drive Your Business Forward

Here are 10 things that standards do for businesses:

  1. Improve your products and your services
  2. Prove your commitment to quality
  3. Obtain new customers
  4. Keep current customers
  5. Reduce costs and increase profits
  6. Ensure legal compliance (peace of mind)
  7. Provide competitive advantage
  8. Sharpen business processes – become better at what we do and how we do it
  9. Reduce errors and increase right first time
  10. Strengthen the marketing pitch

Having independent certification to prove that you’re complying with a standard can give you a powerful marketing hook. It tells customers and suppliers that your business can be trusted because your processes have been checked by a third party and found to be meeting or exceeding industry best practice.

Business standards (and certifications) that may add value to your business include:


ISO 22301 Business Continuity Management


ISO 14001 Environmental Management Systems


BS 10500 Anti-Bribery

Health & Safety

OHSAS 18001 Occupational Health and Safety



CE Mark

CE Mark


ISO 10002 Customer Satisfaction and Complaints Handling


ISO 31000 Risk Management

The steps in a standards and certifications project are:

Review the business structure, objectives and plans

Identify the motivation for standards

Review the competition

Consider the needs of customers

Consider suppliers and the supply chain

Identify the relevant standard(s) and certification(s)

Prioritise the standards and generate plans



Tell the world!

For more information, please contact me.